Why Are We Craving Originality Again?
Studio Notes 01 Studio Note 01 – June 2026. Exploring why originality, personalisation, and intentional creation matter more than ever. People are tired of output that feels generic, whether it comes from algorithms or mass production. The rise in decorating Kindles, journaling, and personalising everyday objects points to a deeper pushback against sameness. This note explores why originality matters now, and why it’s really about recognition, not performance. Why are… Read More »Why Are We Craving Originality Again?